Com desfiles, bate-papos e presença de Shirley Mallmann, semana de moda POAFW busca recolocar a Capital no circuito fashion

A partir deste mês, Porto Alegre terá uma semana de moda para chamar de sua: o POAFW, marcado para os dias 25, 26 e 27 de março, no Shopping Iguatemi Porto Alegre.

A iniciativa é do próprio shopping, que, de 2001 a 2017, já havia movimentado o setor com o Donna Fashion, evento em parceria com o Caderno Donna. A ideia agora é recolocar a Capital no palco da moda por meio de desfiles e debates sobre tendências, estilo e comportamento.

A direção criativa do evento está nas mãos de quem é mestre no assunto: Paulo Borges, idealizador do São Paulo Fashion Week (SPFW) e presidente do Instituto Nacional de Moda e Design.

— Entendo que o POAFW é um caminho para encantar o público novamente com a moda e reconstruir um movimento que já foi superimportante no Estado — destaca Paulo Borges.

Para quem é feita a moda"> 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